Number seven Halloween commercial comes to us all the way from Singapore. IKEA dives into horror inspirations and pulls out a Stanley Kubrick The Shining reference and it is fantastic.
The commercial has a small boy mimicking an all too familiar and famous scene with the boy and his big wheel trike. Take notice of the small easter eggs along the boys ride until he reaches the twins!
This is a good use of reference to market IKEA’s massive, maze-like store while paying tribute to a horror classic.