It’s Bloggin’ Evil had the opportunity to force Ben Scrivens away from designing awesome horror-inspired T-shirts and sit down with us for an interview! Scrivens is the founder of Fright-Rags, the leading producer of high-quality, limited-quantity, horror film inspired T-shirts. With original and detailed artwork, Fright-Rags stands out among other online retailers!
Below, Ben describe his new “31” inspired T-shirts of the latest Rob Zombie film and discusses the new enamel pin line of select Friday the 13th victims!
I feel like the Ben Scrivens story has yet to be told to horror fans. How did you develop Fright Rags into being the epitome of horror inspired T-shirts and other memorabilia?
“You could say it started on Halloween night, 1981. I was four years old and ended up watching John Carpenter’s Halloween on TV. I was hooked. From that moment on, I loved horror and wanted to see more. Fast forward to 2003, and I was looking for ways to let off some creative steam. I am a graphic designer by trade, so I started messing around with some ideas in Photoshop. I played with ways to work with images of Michael Myers, Jason, etc., and I thought they would look really cool on shirts. I didn’t have any horror shirts because I didn’t really like anything that was currently available on the market. So I decided to create my own.”
What were the iconic movies or talents that inspired you to turn from a marketing communications manager into the Fright Rags owner?
“The main movie of course was John Carpenter’s Halloween, but also any slasher flick or flicks I grew up watching in the ’80s. As for talents, I would say it helps having a background in design as I was able to create my own designs as well as build my first website. Over the years, I think that has evolved into just the ability and readiness to learn more about business and how to keep it all organized and running smoothly.”
Your October lineup is a great way to start off 2016’s Halloween! Kicking it off with Rob Zombie’s vicious “31,” what made you choose Doom-Head to be the leading face of this movie’s T-shirt brethren?
“Well, it was hard because we had to design the shirts without seeing the film. Rob sent us a ton of images but without really knowing the story, we were grasping a bit. But Doom-Head seemed to be a pretty integral part so once we had some designs to choose from, that seemed a likely choice. And Rob liked it too.”
Rob Zombie receives a lot of love from Fright Rags. Is Zombie a big inspiration, from his music to his films or his life style, for putting his Rockabilly face and his homaging work on front of a majority of your product?
“Yes, I would say he is. Also, he’s one of those guys that, visually, you can do a lot with. He has both his music and his movies to play off of so there just happens to be a lot of fodder for us. Plus, I am a fan of his – both the music and his movies – so it makes it easy.”
The enamel pins are a huge and interesting new product for you and your team and to go in the opposite direction with the select Friday the 13th victims is a bold move. What made you decide to go victim over villain? Also, was it hard to pick only a few select poor souls from the vast for your collection?
“Well, we had been thinking about entering the pin game, but it seems like everyone is doing everything. So as soon as you get an idea, it’s been done already – sometimes twice. I’ve already seen a bunch of Jason pins, but since some of his kills are so iconic, I thought it would be a fun way to put a spin on things. It wasn’t too hard to come up with our choices, but to be sure, they have to be recognizable – otherwise it’s just some random head.”
I’m excited to see that TNT’s MonsterVision’s very own Joe Bob Briggs is getting the love he deserves. I feel like the TV personality and lover of schlock has been forgotten by many longtime horror fans and is not recognized by many new fans from a younger generation. Is it your hope to expose Briggs to a whole new group of fans and also rekindle the love from those who once knew him from MonsterVision? Does Briggs know his face is once again in the limelight?
“Joe Bob was definitely a highlight of my weekends as a young adult. To do a shirt of him and MonsterVision has been on our ever-growing list of ideas for years. Then our artist reached out to us last year because he wanted to do one and I thought, yes, let’s do it. So I contacted Joe Bob and he was all for it. From that point, it kind of evolved to us then doing pins of MonsterVision, having him sign posters for us, and also having him come up to our town [Rochester, NY] to host a screening of The Warriors on Saturday, October 1. I certainly hope this brings him back into the limelight a bit more as we have been thrilled to work with him on this project.”
Have Fright Rags been struck hard by the declining economy?
“Luckily, we have not seen a decline in sales due to the economy. We have grown every year we have been in business, and i think that is partly because people want to escape the stress of their life. We provide them with that escape; they buy our shirts because of the memories attached to the images emblazoned on them. Also, even though our shirt cost more than others, they are high-ticket items like other luxury goods that may have seen a setback due to the economy. At $27, it’s still an affordable luxury.”
How much has the company grown over the years?
“More than I could have ever imagined. Every time we hit a new high, I am humbled by how far we’ve come sine it was a one-man operation out of my apartment.”
Are you seeing a major influence in your sales from pop-up competitors that have 24-hour deals like RiptApparel or TeeFury for example? How does Fright Rags differ from numerous T-Shirt sites in the “one-of-a-kind” deal?
“While I don’t think those sites have directly affected us, I have noticed how decent ideas can become oversaturated because of them. For instance, we released a parody shirt called “Incredible Jason” that riffed off the comic book cover of Incredible Hulk #1. We were not the first ones to use that idea, but we were the first (that I know if) to put a horror spin on it. Then I saw one of those tee-a-day sites post 14 different designs based on that theme. None of them were rip offs of ours, but it just killed that idea. It’s too much of a good thing and then any design based on it seems like overkill. In terms of how we differ, well, we aren’t doing shirts for only one day. We do that once per month with our Midnight Madness series, but that is just one of many releases we put out regularly.”
For the young entrepreneur, what kind of advice would you provide in starting your own business and how to sustain profitability?
“The one thing I tell everyone who emails me for advice is to START. Just start. So many people are worried about how they should set up their company, and spend time on little micro things that – while important – prevent them from actually getting out there and selling something. My first site sucked. My first logo sucked. Hell, the name “Fright-Rags” is pretty plain when you think about it! But the only thing that separates me from another person with an idea is that I went out and started something. From that moment, everything has been on the job training. Even though we’ve grown every year, there have been so many times where I wasn’t sure if it was going to work out, and times where we’ve had to pivot and rethink how we do business. Buy you cannot do any of that until you start something.”
Thank you for your time again and is there is anything you would like to add in conclusion?
“Thank you for taking the time to interview me, and thank you to all of the people who support us. We truly could not do what we do without you!”
Stop by Fright-Rags this October for all your horror T-shirt and memorabilia goodies. Lots a good stuff coming from the company this fall!
It's Bloggin Evil! 